On LinkedIn's compare page the pricing looks simple. Then you ask the two questions that matter. What does it cost per year once you've picked a billing period and currency? And which tier do you actually need? That's where it gets messy. Most teams we talk to buy one tier too high, usually because they think CRM sync comes with the seat. It doesn't.
Where do these numbers come from? LinkedIn's own compare plans page, which LinkedIn last updated on September 27, 2026, and which we checked again on October 3, 2026. They don't include VAT or GST and they vary by region, so treat the tables as list prices and confirm the final figure at checkout.
New to the tool and not sure what you'd be paying for? Start with what LinkedIn Sales Navigator is and how to use it, then come back for the numbers.
How much does LinkedIn Sales Navigator cost in 2026?
Short answer: Sales Navigator Core is $119.99 a month per seat, or $1,079.88 a year, which is $89.99 a month if you pay annually. Advanced is $159.99 a month, or $1,799.88 a year, about $149.99 a month on annual billing. Advanced Plus? No list price. LinkedIn quotes it per team based on seats, CRM integration and onboarding, and the quotes customers have shown us start around $1,600 per seat a year. Paying yearly saves 25% on Core and 6% on Advanced. You can also buy in euros, pounds, Canadian or Australian dollars at slightly different rates, listed below. CRM sync and writeback only come with Advanced Plus, and only for Salesforce, HubSpot, Microsoft Dynamics and a few others. Want LinkedIn in Pipedrive or Zoho? The top tier gives you nothing extra.
Sales Navigator pricing by tier
| Tier | Monthly billing | Annual billing | Per month on annual | Best for |
|---|---|---|---|---|
| Core | $119.99 / month | $1,079.88 / year | $89.99 | Individual sellers and founders doing their own prospecting |
| Advanced | $159.99 / month | $1,799.88 / year | $149.99 | Sales teams that share lists and need central billing |
| Advanced Plus | By quote | By quote (customer quotes from about $1,600 / seat / year) | By quote | Teams on Salesforce, HubSpot or Dynamics that want LinkedIn's native CRM sync |
These are per licence, in US dollars, before tax. Notice how much monthly billing costs on Core? Over a year it's 33% more than annual ($1,439.88 against $1,079.88). On Advanced the gap's small ($1,919.88 against $1,799.88), which is why LinkedIn only advertises a 6% discount there.
What Sales Navigator Core includes
When people say "Sales Navigator", they usually mean Core. You get 50+ advanced search filters, saved leads and accounts with alerts when people change jobs or companies make news, lead recommendations, 50 InMail credits a month, and Account IQ and Lead IQ, LinkedIn's AI summaries of a company or a person. It also includes the Premium perks (unlimited profile browsing, who viewed your profile), which matters for the Premium vs Sales Navigator question below.
What Sales Navigator Advanced adds
Advanced is the team tier. On top of Core you get seat management with one bill, TeamLink (which colleague already knows your prospect), Smart Links (content you can track), buyer intent signals, CSV account upload and usage reports for managers. Selling on your own? Then almost none of that is worth $720 more a year. Running five or more reps? Central billing alone might justify it.
What Sales Navigator Advanced Plus adds
Advanced Plus is where LinkedIn keeps its CRM features: CRM Sync, which writes Sales Navigator activity (InMails, messages, saved leads) back into the CRM, creating leads and contacts from inside Sales Navigator, CRM data validation and ROI reports. LinkedIn lists Salesforce, HubSpot, Microsoft Dynamics and Oracle as supported. Pipedrive and Zoho aren't there. Zoho has its own Sales Navigator extension in the Zoho Marketplace, which still needs Advanced Plus and isn't a full CRM Sync, and Pipedrive has no native route at all. You can only buy this tier through sales, with a demo and onboarding, which is why there's no price on the page.
Sales Navigator pricing by region: USD, EUR, GBP, CAD and AUD
LinkedIn publishes list prices in five currencies. Elsewhere you'll see a local price at checkout that isn't published anywhere, and it can be quite different from a straight conversion. All figures are per licence, without VAT or GST.
| Currency | Core, monthly | Core, annual | Advanced, monthly | Advanced, annual |
|---|---|---|---|---|
| USD (United States) | US$119.99 | US$1,079.88 | US$159.99 | US$1,799.88 |
| EUR (eurozone) | €120.99 | €1,088.88 | €148.21 | €1,693.88 |
| GBP (United Kingdom) | £94.99 | £959.88 | £130.00 | £1,499.88 |
| CAD (Canada) | C$144.99 | C$1,199.88 | C$179.99 | C$2,039.88 |
| AUD (Australia) | A$154.99 | A$1,499.88 | A$189.99 | A$2,159.88 |
Two things jump out. The euro price for Core is almost the same number as the dollar price, even though a euro is worth more, so Europeans pay a little extra. And the annual discount isn't the same everywhere: on Advanced it's about 5% in euros and Australian dollars, 6% in US dollars. Paying in some other currency? LinkedIn shows your local figure after you click Start your free trial, before anything's charged.
Billing, free trial and how renewals work
- Monthly or annual? You can do either on Core and Advanced. Annual means paying for all twelve months up front.
- Free trial. Eligible accounts get a month of Core for free. You'll need to add a payment method, and unless you cancel before it ends, it turns into a paid plan. Already had a trial, or held Premium recently? You're often not eligible.
- Tax. Listed prices don't include VAT, GST or sales tax. In the EU and UK, a business account can usually reclaim the VAT.
- Cancelling. You can cancel any time in your Premium subscription settings, and you'll keep access until the paid period ends. Our Sales Navigator alternatives guide has a checklist of what to export before the seat goes.
LinkedIn Premium vs Sales Navigator: which one do you need?
After "how much", this is the question we hear most, because Premium Business costs roughly half of Core and the names overlap. So does Sales Navigator include Premium? Yes. LinkedIn's help centre says Premium services come with Premium Business, Sales Navigator and Recruiter Lite, so a Sales Navigator seat already covers unlimited browsing, who viewed your profile and the Premium badge. Where they differ is search depth, lead lists and how many InMails you get.
| Plan | US list price | InMail credits / month | Advanced search and lead lists | Who it is for |
|---|---|---|---|---|
| Premium Career | About $39.99 monthly, about $29.99 a month billed yearly | 5 | No | Job seekers |
| Premium Business | About $59.99 monthly, about $47.99 a month billed yearly | 15 | No (unlimited browsing and business insights only) | Founders and consultants who mostly browse and message within their network |
| Sales Navigator Core | $119.99 monthly, $89.99 a month billed yearly | 50 | Yes: 50+ filters, saved leads and accounts, alerts, Account IQ | Anyone whose job is finding and reaching new accounts |
Premium prices here are LinkedIn's US figures, and they vary by country more than Sales Navigator does. Signed in, you'll see your exact local price on the Premium page. InMail allowances come from LinkedIn's own plan comparison.
Here's how we'd decide. Looking for new people every week? Then Premium Business is the wrong buy, because its search is the same as the free account's. Mostly messaging people you're already connected to, and you just want the badge and insights? Sales Navigator's overkill. And if what you really need is LinkedIn profiles and conversations in your CRM, neither plan does that. That's a job for a Chrome extension, see the CRM sync section.
Sales Navigator Core vs Advanced: is Advanced worth $720 more a year?
For one seller, no. Advanced adds nothing to search, InMail or lead lists. It adds team stuff: TeamLink, Smart Links, one bill, buyer intent and manager reports. Where does it start paying off? Around four or five people prospecting the same accounts, where spotting a colleague's warm path to a buyer (TeamLink) saves real InMails. Smaller than that, buy Core.
Do you need Advanced Plus for CRM sync? Usually not
This is the expensive mix up. LinkedIn's own CRM Sync, the one that writes InMails and saved leads into Salesforce or HubSpot, needs an Advanced Plus seat for every rep, plus a CRM edition that supports it (Sales Cloud Enterprise or Pro Suite with the API add on, Sales Hub Professional or Enterprise). Add it all up per rep per year and the native route comes to around $2,700 on HubSpot, $3,100 to $3,700 on Salesforce, and about $1,900 on Zoho through the marketplace extension. The message sync guide breaks down the full stack for each CRM. Pipedrive? No native route, at any price.
A Chrome extension on regular LinkedIn does the same capture job through the CRM's own API, with no Sales Navigator seat at all. Ln2CRM saves people, companies and deals from a profile, shows CRM history right on the page, syncs conversations with timestamps, and works with Pipedrive, HubSpot, Zoho and Salesforce. There's a free tier, Base is $13 per user a month billed yearly ($16 monthly), and Pro is $18 billed yearly ($23 monthly), see the Ln2CRM pricing page. It runs inside Sales Navigator lead pages too, so if you keep Core for search, you still get CRM capture without going to Advanced Plus.
| What you want | Native Sales Navigator path | Cost per rep per year | Extension path | Cost per rep per year |
|---|---|---|---|---|
| Save LinkedIn profiles to Salesforce | Advanced Plus + Sales Cloud with API | $3,100 to $3,700 | Ln2CRM on Salesforce, any API edition | $156 to $216 |
| Log LinkedIn messages in HubSpot | Advanced Plus + Sales Hub Pro | about $2,700 | Ln2CRM on HubSpot, works on HubSpot Free | $156 to $216 |
| LinkedIn into Pipedrive | None | Not available | Ln2CRM on Pipedrive | $156 to $216 |
| LinkedIn into Zoho CRM | Advanced Plus + Zoho Marketplace extension (activities only) | about $1,900 | Ln2CRM on Zoho, every data centre | $156 to $216 |
HubSpot changed most recently. Its own Sales Navigator integration moved behind Advanced Plus in 2025, and we cover that in HubSpot Sales Navigator integration: what changed and the cheaper path.
Sales Navigator cost for a team: three worked examples
Prices per seat hide the real number. So here's a sales team of five for a year, in US dollars, before tax.
| Setup | Math | Per year |
|---|---|---|
| Five Core seats, annual | 5 × $1,079.88 | $5,399.40 |
| Five Advanced seats, annual | 5 × $1,799.88 | $8,999.40 |
| Five Advanced Plus seats for CRM sync | 5 × about $1,600, plus a CRM edition that supports CRM Sync | about $8,000 plus the CRM bill |
| One Core seat for the researcher, five Ln2CRM Pro seats for capture | $1,079.88 + 5 × $216 | $2,159.88 |
| No Sales Navigator, five Ln2CRM Base seats on regular LinkedIn | 5 × $156 | $780 |
Are the last two rows right for everyone? No. If your team lives on advanced filters and InMail, keep the Core seats. Our point's narrower than that: don't pay for Advanced Plus just for CRM sync, and don't give every rep Sales Navigator if only one of them builds the lists.
How to pay less for Sales Navigator
- Annual billing on Core is the big one. That 25% is the largest discount LinkedIn offers, more than any rep will knock off Advanced Plus for you.
- Does your team actually need TeamLink? If not, Core's the answer. Advanced costs $720 more per seat per year for team features, and teams of two or three rarely touch them.
- Searching and capturing don't need the same tool. One or two Core seats for whoever builds lists, and a CRM extension for everyone who talks to prospects.
- The free month is worth more than it looks. If you build your saved lead lists during the trial, you can pull out what you need before deciding. The alternatives guide covers what you lose when a seat ends, and since saved leads can't be exported natively, how to export LinkedIn contacts explains what LinkedIn does let you download.
- Which currency can you pay in? If you can legitimately bill through a UK or eurozone company, Core in pounds is about 12% cheaper than in dollars at 2026 rates, while euros come out about the same as dollars.
- One tool's price tells you little. What does a rep actually cost per month with everything they use? The LinkedIn sales tool pricing comparison puts Sales Navigator next to Surfe, Hublead, LinkMatch, Waalaxy and others, so you can see it.