Why is comparing these tools on price so hard? Partly by design. One charges per seat but sells the CRM connection separately. One changes its price with your CRM. One shows a permanent discount, so the sticker is never what you'd pay. Two mix a subscription with charges per unit. So we put the real figures next to each other, explain what a credit actually buys, and score each vendor on a simple question: can you tell what you're paying for?
The numbers, side by side
Below: the cheapest paid plan and the top published tier, per user per month. If a vendor shows a monthly and an annual rate, the annual one is in brackets. The last two columns show the credits or usage you actually get on the cheapest paid plan and on the most expensive tier with a public price (custom and enterprise plans left out).
| Tool | Free tier | Entry paid | Top published | Credits, cheapest paid | Credits, top public |
|---|---|---|---|---|---|
| Ln2CRM | Yes | $16 ($13) | $23 ($18) | 500 create + 500 manage actions/mo, 30 Copilot, 100 work email finds, a flat monthly quota, not credits you buy (no top ups, no charge per unit) | 2,000 create + 2,000 manage/mo, 500 Copilot, 300 work email finds + API, same flat quota, nothing sold as a top up |
| Surfe | Yes | $49 ($39) | $89 ($79) | 150 email + 50 mobile/mo; CRM sync limited | 1,000 email + 100 mobile/mo; CRM sync unlimited |
| Hublead | Trial | $40 ($32) | $140 ($112) | 600 credits (+50); phone = 8 each | 24,000 credits (+2,000); phone = 8 each |
| LeadCRM | Yes | $23.96 annual | $55.96 annual | 200 sync + 150 finder + 150 AI/mo; email 1, phone 3 | Unlimited sync + 1,200 finder + 1,200 AI/mo |
| LinkMatch | 14 day trial | from €21.99 | up to €47.50 | None on subscription (PAYG €10 / 100 profiles) | None on subscription (PAYG €10 / 100 profiles) |
| Waalaxy | 14 day trial | €19 | €69 | No credits: 300 LinkedIn invites + 25 email/mo, LinkedIn only | No credits: 800 invites + 500 email/mo, multichannel |
| Dux Soup | Trial | $14.99 ($11.25) | $99 ($74.17) | No credits (LinkedIn action limits only) | No credits (LinkedIn action limits only) |
| Expandi | 7 day trial | $99 ($79) | $99, then custom | No credits (single tier, all included) | No credits (single tier, all included) |
| Wiza | Yes | $49 | $199 | 100 emails + 100 phones/mo; then $0.15/email, $0.35/phone | 500 emails + 500 phones/mo (2,500 export cap) |
| Lusha | Yes | $49.90 list | $399.90 list | 400 credits/mo (4,800/yr); email 1, phone 10 | 3,400 credits/mo (40,800/yr); email 1, phone 10 |
Quick note on what we're comparing. The first five are LinkedIn to CRM tools, meant to move a person from a profile into your CRM. Waalaxy, Dux Soup and Expandi are outreach automation, and Wiza and Lusha sell contact data. They're on one page because buyers really do compare them, but they solve different problems, so comparing prices across those groups can mislead you.
What each one actually charges for
Surfe
There's a free tier. Essential is $49 per user a month billed monthly, or $39 on annual billing, with 150 email and 50 mobile credits a month. Pro is $89 monthly or $79 annually, with 1,000 email and 100 mobile credits. Enterprise is custom. In Europe the page shows euro prices, €29 and €69 on annual billing when we looked.
What the credit numbers don't tell you is the sync. Credits are only half of it. The one click Add to CRM is limited on Essential and only becomes full and unlimited on Pro. So the cheaper seat caps how many people you can push into your CRM, not just how many phone numbers you reveal, and you'd never notice if you only compared credits. If email finding is what you care about, we work out the price per found email for Ln2CRM, Surfe and LeadCRM in how to find someone's email on LinkedIn.
One more thing: Surfe's own pricing page calls its CRM connector an independent module you can buy for $29 a month. So for a tool people buy precisely to connect LinkedIn with a CRM, the connection can sit outside the seat price. Read your plan carefully before you put it in the budget.
Hublead
Three tiers, each with two prices: $40 per seat a month, or $32 if you commit for a year, then $80 or $64, then $140 or $112. Credits are listed per tier, 600 on the entry plan, 6,000 in the middle and 24,000 at the top, plus a smaller second allowance of 50, 500 and 2,000. They also publish what things cost, and here's the line to remember: exporting a contact is 1 credit, enriching a HubSpot list is 1, and revealing a phone number is 8. So 600 credits means 600 exports or 75 phone numbers, not both.
LeadCRM
There's a free plan, then Professional at $23.96 per seat a month billed yearly, which the page shows as $287.50 a year, Grow at $39.96 ($479.50 a year) and Ultimate at $55.96 ($671.50 a year). Monthly and quarterly billing exist too, at higher rates. Feature by feature, see our LeadCRM alternative comparison.
Nobody on this page explains credits more clearly. There are three pools, and every one is spelled out. Sync credits: 10 a month on Free, 200 on Professional, unlimited on Grow and Ultimate. Lead Finder credits: 30, 150, 400 and 1,200, with the conversion written in plain words, one credit per email and three per phone number. AI credits are counted separately again (10, 150, 400, 1,200). Three buckets is more to track than our flat actions, sure, but you can work out a real monthly cost before signing up, which is more than most of this list lets you do.
LinkMatch
Standard starts at €21.99 per user a month and Professional at €35.99, with a 14 day trial. There's also pay as you go at €10 per 100 profiles, and a much cheaper plan for recruiters at €5.99.
The odd bit: there isn't one price. It depends on which CRM you connect, so Professional shows up at €28.99, €31.99, €35.99 or €47.50 depending on the integration. Nothing wrong with that, but "LinkMatch costs X" means nothing until you say which CRM you use.
Waalaxy
€19, €49 and €69 per user a month, a 14 day trial, and no credits. Limits are counted in LinkedIn invitations and channels, with cold email and multichannel sequences on the top tier. This is outreach automation, not CRM sync, so its real rivals are Expandi and Dux Soup rather than the tools above.
Dux Soup
Pro is $14.99 a month, or $11.25 annually. Turbo is $55, or $41.25. Cloud is $99, or $74.17. What changes between tiers is mostly where the automation runs, your own computer on the cheaper plans and their servers on Cloud. No credits, no charges per unit, and the cheapest real way in on this list.
Expandi
One price: $99 a month, or $79 billed annually, everything included, with custom pricing above ten seats. Love it or hate it, it's the most honest structure on this page. You know exactly what you're getting.
Wiza
There's a free tier with 20 valid emails and 5 phone numbers. Then email plans at $49 and $99 per user a month, and email plus phone plans at $83 a month billed $990 a year, $166 billed $1,990 a year, and $199.
Watch the extras. The $49 plan comes with 100 valid emails a month and the $99 plan with 500, and after that each extra email is about $0.15. Phone numbers cost $0.35 each on the plans that count them, and the email plus phone tier caps exports at 2,500 a month while advertising unlimited email reveals. Think of the subscription as the minimum, not the bill.
Lusha
A free plan with 40 credits a month, then Starter at $49.90 a month for 400 credits, Professional at $69.90 for 600, and Premium at $399.90 for 3,400 credits a month (4,800, 7,200 and 40,800 a year). Above that there's a Scale tier with custom pricing. The page often runs a promotional discount, so what you see may be below the list price.
Here it's all about credits. One credit reveals an email and a phone number costs ten, so a Starter plan with 400 credits is 400 emails or 40 phone numbers, not both. Unused credits roll over, up to twice your monthly limit. Lusha sells contact data priced per reveal, it doesn't sync LinkedIn with a CRM, and it's on this page only because buyers compare it with the others.
Ln2CRM
This one's ours, so weigh it accordingly. There's a free tier, then Base at $16 per user a month or $156 for the year, which is $13 a month, and Pro at $23 or $216 for the year, which is $18 a month. Limits are actions per month, not credits you buy. Free gives you 15 create and 15 manage actions, 5 Copilot requests and 5 work email finds. Base gives 500 create and 500 manage actions, 30 Copilot requests and 100 work email finds. Pro gives 2,000 create and 2,000 manage actions, 500 Copilot requests, 300 work email finds and API access. An email find only counts when an email is actually found, phones come from your own FullEnrich or Apollo key, and we don't sell top ups. It connects to Pipedrive, HubSpot, Zoho and Salesforce, and the CRM connection isn't sold separately.
What a credit actually buys
This is what really decides your bill, and comparison pages almost never mention it. Same word, "credit", completely different unit.
| Tool | Included on the entry paid plan | What one unit costs you |
|---|---|---|
| Hublead | 600 credits, plus a second allowance of 50 | Contact export 1, list enrichment 1, phone number 8 |
| LeadCRM | 150 sync credits a month, AI credits counted separately | Email 1, phone 3 |
| Surfe | 150 email and 50 mobile a month, or 1,800 and 600 a year on annual billing | Two separate pools, email and mobile do not convert |
| Wiza | 100 valid emails a month on $49, 500 on $99 | Extra email about $0.15, phone $0.35 |
| Lusha | Slider, 24,000 to 120,000 credits a year | Not stated on the page before you pick a volume |
| LinkMatch | No credits on the subscription | Pay as you go option at €10 per 100 profiles |
| Ln2CRM | 500 create and 500 manage actions a month, plus 30 Copilot requests and 100 work email finds | No credits to buy and no top ups, separate monthly counters |
| Waalaxy, Dux Soup, Expandi | No credit system | Limits are LinkedIn actions and seats instead |
Let's run an example. You need 80 phone numbers this month. On Hublead that's 640 credits, so the entry plan with 600 doesn't cover it, and nothing else you do that month is free. On LeadCRM it's 240 Lead Finder credits against the 150 you get, so you're short there too. On Wiza it's about $28 on top of the subscription. On paper those three cost $40, $23.96 and $49, and once you count the phone numbers the ranking flips.
Transparency, rated
This isn't about quality. It's about one question: after five minutes on the pricing page, could you say what your team will pay next month?
- Clearest: Expandi. One price with everything in it. Impossible to misread.
- Very clear: Dux Soup and Waalaxy. Flat tiers, no credits, no surprise charges per unit.
- Clear: LeadCRM. There are credits, but the conversion is written out in words and the yearly total sits next to the monthly price.
- Readable if you're careful: Hublead. Two numbers per tier and a "starts at", so check which commitment your quote assumes.
- Decide something first: LinkMatch. The price depends on your CRM, so you can't compare it until you know which integration you need.
- Read the fine print: Surfe. The seat price is clear, but a CRM connector sold as a separate $29 module is the sort of thing that changes a budget after it's been signed off.
- Read the fine print: Wiza. Tiers that overlap, plus charges per unit once you go past what's included.
- Hardest to pin down: Lusha. A promotional discount and a credit slider both move the number at once.
How to compare these properly
Seat price is the wrong thing to compare. Work out what one useful action costs instead, because that's what swings by ten times between tools.
- Count what you really do in a month. Saving fifty profiles to the CRM is a totally different bill from revealing five hundred emails.
- Turn credits into money. If a phone number costs three credits and you need eighty a month, that's 240 credits gone before you do anything else.
- Add up the extras. Connectors, API access, extra exports and more seats all show up as separate line items somewhere on this page.
- Check what annual really means. Most annual prices here mean paying twelve months up front, not paying monthly at a lower rate.
- Ask whether you need this kind of tool at all. If your problem is getting people from LinkedIn into a CRM, a data provider won't fix it. And if your problem is sending 200 connection requests a week, a CRM extension won't fix that either.
Haven't picked a CRM yet? Do that first, it changes everything after. We compared the best CRMs for LinkedIn on a separate page.