HubSpot Sales Navigator Integration: What It Costs Now, and a Cheaper Path

Here's a story we hear a lot. Someone signs up for Sales Navigator Advanced because HubSpot's docs said the LinkedIn integration needed it. Then 2025 happens. The native bridge moves up a tier, each seat gets pricier, and the thing they actually cared about, getting a LinkedIn profile into a HubSpot contact with one click, is just as clunky as before.

So who's this page for? People who already pay for that bundle and are looking for a way out. Ln2CRM is a Chrome extension that talks to HubSpot's standard API and runs on an ordinary LinkedIn account, so there's no Sales Navigator seat to buy. Curious about the setup itself? The guide to connecting LinkedIn to HubSpot covers it step by step. Here we talk about money.

What the HubSpot Sales Navigator integration needs in 2026

So what is the integration, exactly? It's the bridge that puts LinkedIn inside HubSpot: a Sales Navigator card on contact and company records, InMail and connection requests sent from the record, and on the LinkedIn end, CRM sync and activity writeback. Up to the end of 2024 most paid HubSpot tiers came with it, and Core or Advanced was enough to run it. That's the version most long time customers still have in their heads.

Then 2025 tightened two screws at once.

1. The integration moved up a tier. The deeper sync on the LinkedIn end, meaning CRM Sync, activity sync per contact and the writeback features, now belongs to Sales Navigator Advanced Plus. If you were on Advanced and got it as a bonus, you watched it fade out.
2. HubSpot raised the bar on its own side as well. Several workflow features that read or write LinkedIn data through the integration now want Sales Hub Pro, and some of them want Enterprise, depending on what you're doing.

So what does it cost one SDR? Picture Sales Hub Pro next to Sales Navigator Advanced. That was roughly $1,200 and $1,800 a year, call it $3,000. Needed the LinkedIn to HubSpot sync on top? Too bad, that's Advanced Plus now, and the seat alone jumps to $1,600 or $1,800 a year, sometimes more. Add HubSpot back in and you're past $2,400 per head. Want the full 2026 list for every tier? It's in our Sales Navigator pricing breakdown.

Now multiply by five SDRs. That's $12,000 a year or more, just so LinkedIn profiles land in HubSpot cleanly. And honestly, most teams use maybe a fifth of what those bundles include. What they need is one workflow done well.

What the workflow looks like in Ln2CRM

You open a LinkedIn profile, plain LinkedIn, no Sales Navigator, and the Ln2CRM panel shows you all of this at once:

• Is this person in HubSpot already? You'll know straight away, because we look them up by LinkedIn URL or company domain, and you also see which Contact, Company and Deals they hang off
• What happened last? The five newest items on the record, so you're not walking into a call blind
• A create button when they're new to you, which puts the LinkedIn URL into a custom property and plays by your HubSpot duplicate rules
• Need a note, a task or a deal? There's a button for each, and they go to HubSpot through its regular API
• Got a LinkedIn chat going? Sync it. The first sync drops in as one note, later messages come in as notes of their own, when you click or by themselves
• Rather talk than type? Dictate the note, and if you like, AI cleans it up before HubSpot sees it
• The AI Copilot on the Pro plan, whose magic pen drafts a LinkedIn reply from the contact's HubSpot history and the conversation you're looking at, so it isn't some canned template

What won't it do? Message people for you, run sequences, scrape anything, or poke at LinkedIn while you're off doing something else. Nope, none of that. Nothing moves until you click, and we built it that way on purpose, because that's how you keep LinkedIn risk about as low as it gets in this category. Property setup and the object model live in the guide to connecting LinkedIn to HubSpot.

Cost comparison: the native integration vs an extension

Here's what a single user pays per year in each setup, LinkedIn seat included wherever one is needed. Prices are the publicly listed plans as of May 2026.

All figures are yearly list prices for one seat in USD. HubSpot, Sales Navigator and Surfe tend to move their prices every quarter, so it's worth checking their sites for this month's numbers. The Ln2CRM rows we checked ourselves.

Workflow comparison: what's in each path

What you keep, what you drop

Is going from Sales Navigator Advanced with HubSpot to plain LinkedIn with HubSpot and Ln2CRM a downgrade? In two places, yes, and it's better to say so up front.

• The search filters. Sales Navigator lets you slice by function, seniority, who posted recently and lots of account filters, and that's genuinely handy if you build new lists all day. Is that most of your job? Then hang on to Sales Navigator Core on its own, from $89.99 per user a month on a yearly plan. It still comes in 40 to 50% below Advanced Plus, and Ln2CRM runs on top of it just fine.
• InMail. You get 50 credits a month with Sales Navigator. Plain LinkedIn? Zero. So if most of your deals start with a cold InMail to a stranger, hang on to that seat.

Two things we'd add from our own time on Sales Navigator. The lists you built there and the Sales Navigator inbox don't come with you. The SN inbox and your regular LinkedIn inbox were separate instances, so a conversation that only ever happened in SN stays in SN, and when the seat ends you lose it. That's also what makes cancelling feel harder than it is. The other thing: you rarely need a seat per person. On a team of five, one Sales Navigator seat for whoever builds and exports the lists was enough for us, with everyone else working those lists on plain LinkedIn. Paying several hundred dollars a month for a seat each was the part we could never justify.

And what stays exactly where it was?

• Getting people from LinkedIn into HubSpot, which is the very thing Ln2CRM is for
• Every bit of your HubSpot data, from properties and custom fields to Deals and workflows
• Logging emails, calls and meetings into HubSpot from wherever you already work
• Your current HubSpot tier, because Ln2CRM gets along with Free, Starter, Pro and Enterprise alike

Migration in practice

How long does the switch take? Around 20 minutes a person, give or take a coffee.

1. Installing the Ln2CRM Chrome extension takes a minute.
2. Connecting HubSpot happens inside the extension through HubSpot's normal OAuth, about three minutes, and nobody needs admin rights for it.
3. If you keep LinkedIn related custom properties, like a URL, a source or a persona, you map them next. Ln2CRM suggests sensible defaults, so it's usually five minutes.
4. Duplicate check. Ln2CRM compares your existing HubSpot Contacts by LinkedIn URL, no extra tool needed, and the first run is about five minutes.
5. Cancel. Advanced or Advanced Plus can run until the billing period ends, there's no rush. Still miss the filters? Then drop to Core rather than quitting outright.

Nothing in HubSpot moves. You aren't switching CRMs either. Only the bit in the middle changes shape.

FAQ

Related reading

• How to connect LinkedIn to HubSpot, the full setup, step by step
• Sales Navigator alternatives, if you'd rather drop the seat altogether
• How a CRM extension changes LinkedIn prospecting, the workflow
• Ln2CRM pricing, Free, Base, Pro, and Enterprise