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/ Free Agentic CRM · Run it from chat

Free CRM. Fully agentic.
Run it from chat.

crm2crm is a free CRM you can run entirely from a chat. Connect Grok, Claude or ChatGPT and let AI agents create deals, update contacts, pull reports and work your pipeline through a native MCP server with 93 tools. Rather click? The full web CRM's right here too. Bring your own LLM key, and we don't add a markup.

Free CRM. No tricks See it run from chat ↓
Run it from Grok · Claude · ChatGPT (MCP) 93 agent tools · create, update, report, no UI needed Full web CRM too · AI scoring, research, inbox triage 100% free · unlimited seats · bring your own AI key

Yes, there's a full classic UI too.

Like doing things the classic way? crm2crm has a full web app with dashboards, a pipeline board, lists, filters and keyboard shortcuts, so it works the way you're used to. Coming from Pipedrive™? Import it in a couple of clicks whenever you're ready.

Open the classic app →
/ What's inside

Everything a sales team actually uses.

No "starter plan" trap here. Every workspace gets every feature from day one.

📋

Pipelines & stages

Up to 10 pipelines per workspace, 20 stages each. Drag deals across a Kanban board, see weighted value per stage, and get warned when a deal starts going stale.

👤

Persons & organizations

Several emails, phones and messengers per contact, if that's what people have. People sit under their organisation, and every record has an owner.

💼

Deals

Value, currency, probability, weighted value and expected close date. You'll also see when it was won or lost, how it moved through stages, and who's involved.

📞

Activities & notes

Calls, emails, tasks, meetings and deadlines, plus notes you can pin, on any deal, person or organisation. Everything lands on that record's timeline by itself.

🧩

Familiar field model

Make your own fields for each type of record: text, number, date, dropdown, multi select. They're set up the way you know from other CRMs, so migrating in just works.

📜

History timeline

Every stage change, owner change, field update, note and activity is logged automatically. Want to know what happened with this record lately? The timeline tells you.

📧

Email capture (Smart BCC)

BCC a unique drop address and your outgoing mail attaches itself to the right contact's history. Works with any email provider, with no OAuth screens and no "unverified publisher" warnings.

📥

Threaded email cards

Folded up, you see the subject, From and To, and a one line preview. Open it for the full email, with quoted replies detected (English and Russian) and the rest of the thread from the last 90 days loaded as you scroll.

🎨

Make it yours

Put your own name, logo and browser icon on the workspace. Pick an accent colour, a background, light or dark mode, and it follows your account onto every device.

/ Agentic CRM

Run your entire CRM from chat.

crm2crm comes with a native MCP server, so you add it as a custom connector in Grok, Claude or ChatGPT (or with an API key in Claude Desktop) and run everything by talking to it. AI agents create and update deals, pull reports, score leads, triage the inbox and manage pipelines, 93 tools in all. Opening the web app? Optional. New to this? Read what an agentic CRM is and how the MCP setup works, or how to connect AI agents as named teammates.

GrokClaudeChatGPT+ any MCP client
93agent tools
read + writewithin your permissions
$0your own LLM key
Free CRM. No tricks
/ Analytics

Reports that match how you already think about your funnel.

The usual sales numbers, under the names you'd expect. Nothing new to learn.

📊

Stage conversion

How many deals make it from each stage to the next? You'll spot the leaky step at a glance.

⏱️

Velocity

How long does it take, on average, from creating a deal to winning it? Plus how long deals sit in each stage, so you know where they get stuck.

🥀

Rotting deals

Deals that have sat in a stage longer than you allow. They get their own list, so they don't quietly drift forever.

💲

Average deal size

Split by month, pipeline, owner or source. You'll see deal sizes shifting long before it turns into a nasty surprise at the end of the quarter.

✅

Activity completion

How much of each activity type every person actually completes. Coaching data, no awkward spreadsheet.

🔥

Deal Warmth report

A weekly snapshot of every open deal's score, with arrows showing the trend since last week. Catch deals cooling down before they go quiet.

/ AI features

AI that actually does sales work.

Bring your own LLM key from OpenAI, Anthropic, Groq or NVIDIA, or let your workspace admin share one. You're not locked in, there's no markup, and no surprise rate limits from us.

🎯

Lead Scoring

Scores from 0 to 100 against a rubric you set for the workspace (fit, timing and intent, reachability, red flags). Python does the maths and the LLM only writes the reason in plain words, so the same lead always gets the same score and you can check why.

🧠

AI Overview

One click summarises any person, deal or organisation: a deal review, a company review and recent news with dates. It's cached for 24 hours per record, so clicking again costs nothing.

🔎

Research Agent

Click "Research" on a person and the agent searches the web (funding, hiring, news, growth signs), boils it down to a four point note and saves it on the contact. Anything off topic gets filtered out.

📨

Inbox Triage

Every incoming email gets a little label for intent, urgency and a suggested next step. Cheap rules weed out no reply addresses and marketing noise without spending tokens, so the LLM only reads real conversations. You can filter the inbox by urgency, or by "stalled", meaning someone's waiting on you.

⚙️

Competitor & red flag detection

Set your competitors' names once, and anyone working there gets capped at a score of 30, whatever else they've got going. Built in rules also catch job seekers ("open to work"), freelancers and junior titles on their own.

🔑

Bring your own LLM key

Your personal key beats a shared workspace key. OpenAI, Anthropic, Groq or NVIDIA. Keys are encrypted at rest with AES GCM and never written to logs.

/ Integrations

Plugs into your stack, and your AI.

crm2crm reaches into the tools you already use, chat assistants, email, LinkedIn, your own scripts, so the context lives next to the deal instead of in another tab.

Agentic
🤖
Chat connectors (Grok · Claude · ChatGPT) Add crm2crm as a custom MCP connector and run the CRM from chat, 93 read & write tools. AI agents create deals, update contacts, pull analytics, score leads and manage pipelines. Writes respect permissions, and deletes need confirmation.
🔑
API keys (REST & MCP) One key, two surfaces: call the REST API from your own scripts, or drive the MCP server from any chat client / Claude Desktop. Revocable, scoped per key.
🧠
LLM providers (BYO key) OpenAI, Anthropic, Groq, or NVIDIA. Personal keys override admin keys shared with the workspace. Powers Lead Scoring, AI Overview, Research Agent, and Inbox Triage.
🔗
LinkedIn sync (via Ln2CRM) Push profiles into crm2crm right from the LinkedIn page, with a duplicate check before saving. It can also sync a LinkedIn conversation in, the first as one clean note, later syncs appending as the chat continues.
📧
Email: Outlook sync or Smart BCC Connect Microsoft Outlook in one click and email threads land on each contact's profile automatically. Using another client? BCC your unique drop address and the message is logged as an Activity on the matching contact. No manual logging either way.
🔍
Contact enrichment FullEnrich integration, find verified work emails & phone numbers on demand from a LinkedIn URL or person + company. Callable from chat via enrich_person too.
📥
Pipedrive import Migration in a couple of clicks: pipelines, custom fields, persons, organizations, deals, notes, activities. Running it again updates instead of duplicating.
📄
CSV import Bulk import contacts / organizations / deals from any source via mapped CSV. Preview the field mapping before you commit.
🪝
Outbound webhooks + inbound mail Subscribe to deal / contact / activity events (signed with HMAC). Plus a Postfix backed inbound mail pipeline on EU infrastructure, rate limited and deduped by message id.
/ Pricing

Free. Everything included.

crm2crm is completely free, and every workspace gets every feature. You just bring your own AI and enrichment keys.

Free

$0 forever
No card, no trial. Free for everyone, bring your own AI key.
  • Contacts / companies / deals: 5 000 each
  • Pipelines: 10 (20 stages each)
  • Team seats: unlimited
  • Custom fields: 20 per record type (5 Summary + 5 Details + 10 Custom)
  • File storage: 100 MB per seat (10 MB max per file)
  • All features included: AI scoring, AI Overview, Research agent, Inbox Triage, agentic MCP for Grok / Claude / ChatGPT (93 tools), Pipedrive migration
Free CRM. No tricks

Free for everyone.

No card, no trial, no seat limits. Add your own AI key and you're good to go.

Free CRM. No tricks
/ FAQ

Frequently asked.

Is crm2crm really free?
Yes, completely free, for everyone. Every workspace gets 5,000 contacts, 5,000 companies and 5,000 deals, unlimited seats, 10 pipelines, 100 MB of files per user and all the AI features. You bring your own LLM key (OpenAI, Anthropic, Groq or NVIDIA) and enrichment key and pay those providers directly, and that's what keeps crm2crm free to run.
What gets migrated from Pipedrive, exactly?
Pipelines and stages, every custom field definition, people (with all their emails and phones), organisations, deals (value, currency, weighted value, stage, when won or lost), notes (still pinned if they were) and activities (tasks, calls, emails, meetings, with type and due date). Custom field values come across through the field mapping step.
How long does migration take?
Pipedrive allows about 80 API requests every 2 seconds, so it depends on how much data you have. Around 10,000 deals usually takes 20 to 40 minutes. It runs in the background, so close the tab and come back later, it'll still be going.
Will running migration twice duplicate data?
No. We remember every Pipedrive ID we import. Run it again and it updates what's there instead of adding copies, so it's safe to run again if you imported a snapshot and want to refresh it.
Can I try migration on a small slice before committing?
Yes, with Test mode. It brings over the 10 newest deals plus only the people, organisations, notes and activities linked to them. Everything stays connected (each deal has its company, each note its deal), so you see how your data looks in crm2crm before the full run.
Does crm2crm work without Ln2CRM?
Yes. crm2crm is a full CRM on its own, and it's free for everyone, so you don't need an Ln2CRM plan. If you also use the Ln2CRM LinkedIn extension the two connect, but crm2crm doesn't depend on it.
Where does my data live?
In the EU, on Hetzner in Helsinki, in a separate workspace tied to your Ln2CRM organisation. Backups run automatically. Any OAuth tokens and LLM API keys you connect are encrypted at rest with AES GCM.
Do AI features cost extra?
We don't charge per call. You bring your own LLM key (OpenAI, Anthropic, Groq or NVIDIA) and pay the provider their list price directly, with no markup and no resale margin. A workspace admin can also share one key for everyone, so not every user has to add their own.
Can I run the CRM from chat? Is crm2crm an agentic CRM?
Yes. crm2crm ships a native MCP server. Add it as a custom connector in Grok, Claude or ChatGPT (or with an API key in Claude Desktop) and run the whole CRM by chatting: "show my overdue tasks", "find Org Acme and run an AI Overview", "create a deal for $48k and a follow up Friday", "move Parler to Negotiation". The 93 tools cover contacts, deals, organisations, activities, notes, pipelines and stages, custom fields, labels, reports, lead scoring, research, inbox triage and merging. Writes respect permissions and anything destructive asks for confirmation, so an AI agent can run the pipeline safely.
How does AI lead scoring work?
Plain Python maths against a rubric you control (fit, timing and intent, reachability, red flags). The LLM only writes a two or three sentence reason and never picks the number. So the same lead always gets the same score, and you can see which criteria kicked in. Built in red flag rules catch job seekers ("open to work"), freelancers and junior titles, and there's a competitor cap: admins set the keywords, and people at competitors can't score above 30.
What if I want to leave?
Export everything through the API or as CSV whenever you like, then delete your workspace in Settings → Trash → Purge. We don't lock your data in.

Ready to ditch the second CRM bill?

crm2crm is free for everyone. Bring your own AI key and you're up and running in a couple of clicks.

Free CRM. No tricks Talk to us