Searching for a Surfe alternative usually means you've already decided a LinkedIn to CRM extension belongs in your day. Fine, that bit's settled. What's left is which one suits how your team really works, and they differ on stuff you touch constantly. How does a record get made? What can you change before it saves? Can you tell at a glance who's already in the CRM? And what happens once the contact is in?
We use Ln2CRM every day, so neutral we're not. To keep it fair, we spent proper time in Surfe with live prospects instead of reading its marketing page. When Surfe does something better, we tell you. When the two just behave differently, we describe what we saw and you pick your side.
Is there a cheaper Surfe alternative?
Short answer: yes. Ln2CRM suits teams that already have somewhere to get data and mostly need LinkedIn synced into the CRM. Surfe's cheapest paid plan, Essential, is €29 per seat a month on a yearly plan and comes with 1,800 emails a year, and Pro is €69 with 12,000, according to Surfe's pricing page in October 2026. Ln2CRM Base is €12 a month on a yearly plan ($13 in the US), so about 60% less per seat, with 100 found emails a month included. One Ln2CRM licence covers Pipedrive, HubSpot, Zoho, Salesforce and Capsule. What actually differs in practice? Three things, we found. We support Zoho, Surfe supports Copper instead. Our Copilot writes the next LinkedIn reply from the conversation plus the notes already in your CRM, and there are voice notes with AI cleanup. Surfe, for its part, is ahead on email volume at the top tier, sending email, calling and Google Sheets. And neither one sends LinkedIn messages for you.
What Surfe is, in one paragraph
Surfe started in Paris in 2020 under the name Leadjet. It's a Chrome extension that sits over a LinkedIn profile and pushes it into your CRM with one click. It works with HubSpot, Salesforce, Pipedrive and Copper, fills in emails and phones from credits included in your plan, logs LinkedIn messages back to the record, and plugs straight into outreach tools like Salesloft, Outreach and Lemlist. On top of that it keeps its own lead list, has message templates and shows a "similar companies" insight. If you're an SDR who lives in LinkedIn and wants enrichment and outreach in one spot, honestly, that's a strong package.
What Ln2CRM is, in one paragraph
Ln2CRM is a Chrome extension that connects LinkedIn with HubSpot, Salesforce, Pipedrive and Zoho from one install. Before it ever shows a create button, it checks your CRM for that person, since updating the real record beats making a duplicate. A badge on the profile tells you they're already in the CRM, and the panel brings in recent activity, deal stage and open tasks. You can look over the fields, add a note and a task, then save, and the AI Copilot drafts follow ups from the page and the matched record. Work email finding comes built in, and phones come through your own FullEnrich or Apollo key at no markup.
Ln2CRM vs Surfe, side by side
Here's the honest comparison. When one tool has something the other doesn't, we mark it, and yes, Surfe takes several rows.
| Capability | Surfe | Ln2CRM |
|---|---|---|
| Chrome extension panel on LinkedIn profiles and company pages | Yes | Yes |
| Works on regular LinkedIn and in Sales Navigator | Yes | Yes |
| Bulk save from Sales Navigator lead lists and searches | Yes, List Export from the panel: 25 contacts per batch, 100 a day on Essential and 1,000 a day on Pro, with a mark on people already in the CRM | Yes, from version 2.2.2: tick leads in a lead list or a people search and click Add to CRM next to Unsave. People already in the CRM are shown and skipped, and you can run the email search on the new ones in the same go |
| CRMs supported | HubSpot, Salesforce, Pipedrive, Copper | HubSpot, Salesforce, Pipedrive, Zoho, Capsule |
| Connect by API token | Yes | Yes |
| Switch the connected CRM | A documented process, not a quick toggle | Switch in the settings and go |
| One click create, match, and update | Yes | Yes, match first |
| Custom fields on create | Yes | Yes |
| Email enrichment | Yes, credits bundled in the plan | Built in and included in every plan, verified with a green check, waterfall with your own FullEnrich or Apollo key |
| Phone enrichment | Yes, credits bundled in the plan | Through your own FullEnrich or Apollo key, no markup |
| Send emails and place calls from LinkedIn | Yes | No |
| Google Sheets integration | Yes | Coming soon |
| Message templates with variables | Yes: #FirstName, #LastName, #CompanyName and #JobTitle, filled from the profile | Yes: [name], [company] and [role], filled from the person's current job |
| Insert templates and AI replies right in the LinkedIn message box | No, you copy a template from the panel and paste it into the chat | Yes, one click from the composer |
| Template shortcuts (type a shortcut in the message box) | Yes | Yes, from version 2.2.2: a shortcut such as /connect plus a space inserts the template in a LinkedIn message, a connection note or the Sales Navigator composer |
| AI drafts the next message from the conversation and CRM history | Surfe AI drafts outreach messages, with no use of the thread or CRM notes that we could see | Yes |
| Voice notes with AI cleanup | No | Yes, dictate a note and let AI tidy it up |
| Badge on the page for contacts already in the CRM | No, keep the panel open to check | Yes, a green check or red cross on the profile |
| Job change signal (role or company out of date vs the CRM) | Yes, job change alerts as a separate feature | Yes, right on the profile: the badge turns yellow while you look at the person |
| Edit any mapped CRM field on a matched record and save them all at once | Limited to the mapped create and update form | Yes, a dedicated Manage CRM fields panel |
| Communication history in the panel | Not shown | Yes: recent activity, deal stage, open tasks |
| Sync LinkedIn messages to the CRM | Yes, logs messages to the record | Yes, first sync writes one note with the whole thread, later syncs add new notes |
| Edit the fields before they sync | No | Yes, review and adjust before saving |
| Add a note and a task at creation | No | Yes, in the same step |
| Create notes in the CRM | Coming soon | Yes |
| View and complete CRM tasks | Yes, on the platform | Yes, from the panel |
| Record owner assignment | Yes | Yes, at creation |
| Prospecting insights (similar companies, likely decision makers) | Yes, results vary | Not offered |
| Color scheme customization | No | Yes |
| Create a deal from a profile | Yes, tied to a company | Yes, with a person or a company |
| Company name when the company is new | From the website domain (if not in the internal base) | From the LinkedIn company name |
| Job title field | Company appended into the title (for example, Head of Sales at Acme) | Title taken from the experience field |
| Company About and industry | Manual entry | Captured from the page |
| Built in lead list on the platform | Yes | No |
| Native outreach tool integrations | Yes (Salesloft, Outreach, Lemlist, and more) | No |
| Free tier | Yes, limited by credits | Yes, Test free (15 Create, 15 Manage, 5 Copilot, 5 email finds a month) |
So what's the pattern? Surfe is built around enrichment and outreach, Ln2CRM around matching first and giving you control. Surfe comes out ahead on bundled enrichment, sending emails and making calls from LinkedIn, Google Sheets, a lead list on its platform, native outreach integrations, and its insight and task views. Ln2CRM comes out ahead on badges right on the page, editing before sync, a note and task at save, CRM history in the panel, templates and AI replies inside the composer, voice notes with AI cleanup, color themes, cleaner company and title mapping, Zoho, and AI drafting. Both have message templates and custom fields.
What each one costs
Prices shift every time a company repackages, so take this as a frame and check the live pricing pages before you buy.
| Plan | Surfe | Ln2CRM |
|---|---|---|
| Free | Trial limited by credits | Test free: 15 Create, 15 Manage, 5 Copilot and 5 email finds per month, no card |
| Entry paid | Essential, €29 per seat a month billed yearly, with 1,800 emails and 600 mobile credits a year | Base, $13 a month billed yearly or $16 monthly (€12 or €15), with 100 found emails a month |
| Higher tier | Pro, €69 per seat a month billed yearly, with 12,000 emails and 1,200 mobile credits a year | Pro, $18 a month billed yearly or $23 monthly (€17 or €22), with 300 found emails a month, includes the crm2crm CRM |
Put simply, Surfe rolls enrichment into a higher price per seat. Ln2CRM starts free and costs less per seat, with work email finding in every plan and phones through your own FullEnrich or Apollo key, so you pay the phone data vendor directly. If bundled data is what you want, Surfe's price buys it. Already have a data source, or want to start free? Ln2CRM is the cheaper door. Live numbers are on Ln2CRM pricing.
What Surfe does well
Credit where it's due. These strengths are real, and for some teams they settle it:
- Enrichment comes bundled. Email and phone credits are part of the plan, so there's no separate data provider to hook up before you start. Want enrichment straight out of the box? That's genuinely handy.
- Native outreach integrations. Surfe talks to Salesloft, Outreach, Lemlist and others, so a saved contact can drop into a sequence with nothing in between. If you enrich and then sequence, that's a short road.
- Email and calls from LinkedIn. You can send an email or start a call right from the profile, so light outreach happens without leaving LinkedIn. Ln2CRM doesn't do email or calling.
- Google Sheets. Surfe can push data into Google Sheets, nice for quick lists and reports. For us that's on the roadmap, not out yet.
- Hints on decision makers. Surfe suggests likely decision makers and similar companies. A fair place to start, though the results were patchy when we tried it.
- A lead list of its own. Surfe keeps a lead list on its platform that you build up over time, apart from the CRM.
- Owners and task views. You can set a record owner when you save and filter CRM tasks on the platform, which helps a manager keep a team in order.
- Wide CRM coverage, Copper included. HubSpot, Salesforce, Pipedrive and Copper all get full support, so Copper teams in particular are well looked after.
Does that list sound like your team? Then Surfe is a sensible pick, and it's a close call.
Where Ln2CRM works differently
And here's what we missed in Surfe and built into Ln2CRM:
- Badges on the page that also flag change. Ln2CRM puts a green check or red cross on a profile depending on whether they're in the CRM, and the badge turns yellow once their role or company stops matching your record. You can sort through a feed at a glance and catch stale records without opening a thing. Surfe does have job change alerts, but they come as a separate feature. On the profile itself you keep its panel open to know who's in the CRM.
- Edit first, then sync, with a note and a task. We let you look over and change the key fields before the record saves, and log a note and a task in that same step. When we tried Surfe, it pushed the mapped fields as they were, and the note and task came separately.
- Edit any CRM field after the match. The Manage CRM fields panel lets you change the mapped fields on an existing record and save them all at once, so a stale title or an old company gets fixed without opening the CRM.
- Communication history in the panel. Recent activity, deal stage and open tasks show up on the profile, so you message people knowing the backstory. Surfe didn't show the CRM's communication history in its panel.
- An AI Copilot for follow ups. Ours drafts a follow up or a comment from the conversation and the matched record. Surfe AI drafts outreach too, but we didn't see it pull in the thread or the record's history.
- Templates right in the message box. Both tools have templates. In Surfe you open the template in its panel, copy it and paste it into the chat. Ln2CRM puts a button inside the LinkedIn composer, so the saved template lands in the open conversation with one click, name already filled in. Not sure what to save? Start with these cold message and follow up templates.
- A magic reply inside the conversation. Next to the templates there's a ✨ button. Click it and the AI reads the thread you have open, plus what your CRM already knows about this person, and writes the reply straight into the message box. You edit it and press send yourself.
- Voice notes with AI cleanup. Talk into any Note field and the AI tidies up your wording, it can even translate it. Surfe has no voice input.
- Color themes. You can recolor the Ln2CRM panel, and there's a mode built for color blindness. Surfe doesn't do themes.
- Cleaner company and title handling. We name a new company after its LinkedIn name and take the job title from the experience field. Surfe named new companies after their website domain and tacked the company onto the title, so a role came out as "Head of Sales at Acme".
- Zoho, natively. Zoho CRM gets full support from us, right next to HubSpot, Salesforce and Pipedrive.
- Switching CRMs is a toggle. Both tools connect by API token, but changing which CRM you sync to is a quick switch in our settings. In Surfe, moving to another CRM is a documented process rather than a click.
- Email finding included, phones at cost. Every plan finds and verifies work emails, and phone numbers come through your own FullEnrich or Apollo key, so you pay the data vendor directly and stay in charge of the bill.
- A free tier. The Test free plan gives you 15 creates a month to try the whole workflow before paying anything.
The small things you notice after a week
Then there are the little things you notice only after a week of real work:
- Company naming. When a company was new to Surfe's database, it got named after its website domain instead of its LinkedIn name, and someone had to clean that up later.
- Titles with the company glued on. Surfe put the employer into the job title field, so you'd get "Head of Sales at Acme" rather than plain "Head of Sales". Ln2CRM takes the title from the experience field.
- About and industry. Surfe left the company's About text and industry for you to type in. Ln2CRM picks them up from the page.
- Linking a company to a person. When the company was already in Surfe's internal database, Surfe created and linked it for the person by itself, which is handy. But if you made the company first, linking people to it was up to you.
- The similar companies insight. A nice idea, but its suggestions were hit and miss when we tried them, so we used them as a starting point and not much more.
- No badge, so the panel stays open. Without a badge on the page you keep Surfe open just to see whether a profile is already a record, a small but constant tax when your feed is busy.
When Surfe is the better pick
- You want enrichment bundled. If credits for email and phone inside the plan, with no extra data vendor to set up, matter more to you than choosing your provider, Surfe gets you going faster.
- You live in an outreach tool. With native Salesloft, Outreach and Lemlist integrations, Surfe fits neatly when saved contacts go straight into sequences.
- You're on Copper. Surfe supports it fully, we don't support it at all.
- You want a lead list on the platform. Surfe keeps one apart from the CRM, and we don't.
When Ln2CRM is the better pick
- You want to see who's in the CRM at a glance. Once people have used the badge on the page, it's the first thing they ask for. And when it goes yellow, you know the person moved on before you write to them.
- You want control before a record saves. Fixing fields and adding a note and a task in the same step keeps the CRM clean from day one.
- You want CRM context on the profile. Recent activity, deal stage and open tasks in the panel mean nobody asks a question the team answered last week.
- You want AI follow ups. Copilot drafts the next message from the page and the record, so it's written before you'd even switch tabs.
- You answer a lot of LinkedIn messages. Templates and the ✨ reply sit inside the chat window, so there's no copy and paste between a panel and the conversation.
- You run Zoho, or want a free tier without enrichment markup. Ln2CRM supports Zoho natively, starts free, includes email finding and keeps phones on your own key at cost.
Switching from Surfe to Ln2CRM (or running both)
Is switching hard? Not really. Both tools write to your CRM, so your contacts and deals are already in HubSpot, Salesforce or Pipedrive, and there's nothing to migrate. Install Ln2CRM, go through OAuth for the same CRM, and the extension sees every contact, company and deal Surfe wrote there. Since we check for a match first, the next save updates the existing record instead of making a second one. Want to compare first? Chrome runs both on the same LinkedIn page just fine, so give them a week or two and then switch off the one you won't keep.
The honest verdict
So, the verdict. Surfe is a strong extension built around enrichment, and if bundled data credits and native outreach integrations are the heart of your work, it earns its place. Lots of teams want something else, though. They want to see who's already in the CRM without opening a panel, decide what syncs, add a note and task at save, read CRM history on the profile, get AI follow ups, and use Zoho with a free tier to start. For them, Ln2CRM is the more practical Surfe alternative. Both close the gap between LinkedIn and the CRM, they just put their weight on different halves of the job. Surfe asks you to take on a new workflow, with its lead list, its templates and its own platform. We'd rather fit into the CRM workflow you already have and make that same process faster.